What this template does
Stop manually rewriting your blog content for each social platform. This automation analyzes your blog post and generates platform-native variations — punchy LinkedIn carousels, Twitter threads, Instagram captions — all preserving your brand voice. Then schedules everything via Buffer for optimal posting times.
Use cases
- Content marketers maximizing distribution from each blog post
- Agencies running content for multiple clients
- SaaS founders building thought leadership without spending hours on social
- Solo creators repurposing newsletter content
How it works
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Watch new WordPress posts
Trigger fires when a new post status changes to Published in WordPress.
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Fetch full post content
Use the WP REST API to retrieve the full post HTML, title, excerpt, and featured image.
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Strip HTML and clean text
Use a Text Parser module to convert HTML to clean Markdown for the AI.
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Generate LinkedIn post
GPT-4 creates a 1,200-character LinkedIn post with hook, body, CTA, and 3-5 hashtags.
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Generate Twitter thread
GPT-4 creates a 5-7 tweet thread expanding on the blog's main points.
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Generate Instagram caption
GPT-4 creates a 150-word caption with relevant hashtags.
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Schedule via Buffer
Add LinkedIn, Twitter and Instagram posts to Buffer queue at optimal times.
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Log distribution in Airtable
Track which blog posts have been distributed and on which platforms.
Setup time
Around 20 minutes including OpenAI API key and Buffer connection.
Customization ideas
- Add a brand voice guide to the system prompt for consistency across posts
- Generate image variations with DALL-E 3 for each platform
- Add a manual approval step before publishing
- Cross-post to Mastodon, Bluesky, or Threads in addition to mainstream platforms